ABOUT THE PROJECT





Shamshoom construction and trading, is a brand that started more than 15 years ago, outside Canada, now it has relocated to Canada 3 years ago, with the new start Shamshoom was looking for a new identity that matches the work level, and vision of creating strong structures that combine strength and beauty. The identity was based on the strongest geometric shape; the triangle. Combining the triangles to create two pyramids representing construction and trading.



OBJECTIVES





FUN



Our company ensures that fun is always incorporated into our work, because fun reinforces habits. Habits such as precision, creativity, and dedication. Having fun with our projects allows us to maintain composure which influences our stunning creations.



PROFESSIONAL



Professionalism is a vital part of our company, since we take pride in our line of work and find joy in being creators. Professionalism establishes respect amongst everyone who is involved in a project, to ensure the company goals and objectives are met



BOLD



Being bold has allowed us to step outside of our comfort zone, which in return induced more creativity. Being bold allowed us to become innovative, as we were not afraid to think outside the box. Being bold ensures that if one idea does not work out, other ideas will be tested until we reach a perfected final product.



STRATEGY



A few things we love doing.





Positioning





Brand positioning is the core soul of a brand. It identifies the brand, the benefits of the brand, and its advantageous position in the market. All of these features essentially work hand in hand in order to occupy a clear stance in the consumer’s mind. Brand positions establishes a special connection with consumers, in order to create a certain image of your company you wish to present to the consumers as well as competitors.



Customer and Revenue Segmentation





Segmentation is a powerful tool used to subdivided the market based on customer needs, potential expansion, current motivations, and frustrations. Subsequent to subdividing the market, we are better able to identify the targeted group and begin acknowledging the unfulfilled needs; therefore we are able to fulfil the needs demanded. A market targeted solely towards consumers based on their needs, and qualifications, will surely succeed.



Brand Attributes





Brand attributes are essentially the core values of a brand. These attributes reveal the essence, personality, and imagery of a brand. These attributes allow the consumers as well as competitors to easily identify your brand, and distinguish it from other competing brands. Therefore, it is critical to perfect the brands attributes, in order to ensure that your brand stands out.



Competitive Audit





A competitive audit is developing a thorough analysis, identifying your competitors strengths, and weakness relative to those of your own company. This audit is critical to evolving your company, and providing you with all the tools necessary to ensure success. Furthermore, an audit is critical due to the fact that it introduces the market, and target customers in a more efficient and effective way to your company, in order to innovate ideas which will further induce growth.





LOGO DESIGN CONCEPT







TRIANGLE



Triangle is the strongest geometrical shape, it is used widely in architecture to cope with stronger forces on the structure. The triangle was used to represent the construction side of the business



COMPASS



Until this day the compass is a widely used tool to help us navigate the seas and the sky. The compass was used to represent the trading side of the business.



GEOMETRICAL SHAPE



The style and appearance of printed matter. The art or procedure of arranging type or processing data and printing from it.



COLLATERAL